Google deserves praise. Over the last decade it has steadfastly executedon a strategy.
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A strategy to undermine, co-opt and control adblockers. Google’sexistence relies upon this strategy being successful.
In 2018, over 86% of Google’s revenue came from advertising. Adblockingcould reduce this revenue to zero. So, for Google, adblockers are anexistential threat.
Consequently, Google has tried - both overtly and covertly - to reduceadblocker effectiveness. Recent changes to the Chrome browser and howextensionsworkis the latest in a long series of activities.
Owning access
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Since their founding, Google has been successful in search. A dominancein search allowed Google, through their pay-per-click model, to alsodominate internet advertising.
Over time it became clear that search success relied upon users beingable to access Google search via a desktop web browser or mobile phone.
This was a problem for Google. Google didn’t own a mobile phone platformand it didn’t control a web browser. So they focused on addressing thesethreats. In 2005, Google purchased an in-development mobile phoneplatform called Android. This was subsequently launched for third partyphones in 2008.
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Also in 2008, Google forked the WebKit open-source web rendering enginefrom Apple’s Safari browser. They used this code as the starting pointto implement their own browser called Chrome.
This was a key step to ensure Google controlled a major gateway to theinternet - at a higher level than search. It also reduced their risk if,or when, a competitor were to deploy an adblocker built-in to a webbrowser. If a competitor were to implement adblocking as a defaultfeature, it would cut off a large portion of Google’s revenue streamovernight.
As of 2019, Google’s Chrome browser has a 62% market share (according toStatCounter). A successful first decade. And a very successful riskmitigation for Google’s ongoing ad revenue.
Controlling and funding the competition
In 2011, Google started paying the world’s most popular adblocker –Adblock Plus – to include them in their ‘Acceptable Ads’ policy. Apolicy marketed as encouraging better advertising on the web.
In fact, Google’s agreement and payments mean that their ads are, bydefault, still visible when using a web browser with Adblock Plusinstalled. So, yes, Google funds the world’s most popular adblocker viaAdblock Plus’ owner EyeO ‘Acceptable Ads’ kick-back scheme.
Influencing perceptions
In 2017, Google was instrumental in a PR campaign and faux industrygroup to encourage better advertising practices. They called the groupthe “Better Ads Initiative“. This is a continuing attempt to positionadvertising practices into two sides in the minds of users and industry– “better ads” and “bad ads”.
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Of course, Google controls what classifies as “better ads” – with theiradvertising networks placed in this category. A simple definitionaltrick enabling Google to be considered on the good side of onlineadvertising. Additionally it brings the ability for Google to pointfingers at the “bad” advertising. Which Google is okay if you block,because they’re “bad”. Interestingly, board members for the Better AdsCoalition includes illustrious champions of user privacy such asFacebook.
Embrace and extinguish
Finally, in 2018, Google included a half-baked adblocker in Chrome. Thiswas an attempt to kill the market for any adblock competitors, so Googleends up controlling and becoming the only viable product available. Ofcourse, the adblocker in Chrome blocks anything that isn’t a “BetterAd“. If this tactic was to succeed, the world’s largest advertisingcompany would control the adblocker experience and be able to decidewhich ads are shown on the internet – killing both adblock competitorsand ad network competitors.
Despite Google’s attempts, the usage of third-party adblockers hasskyrocketed and brought significant improvements to user’s privacy,security and experience of the web. The ongoing counterpoint adblockersprovide will ensure users have a say in what they view and whatinformation they do and don’t provide to the world’s advertising giants.
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The version of High Treason that appears on this page is a preview. As such, certain features have been disabled and the game does not begin at the first level. Please download High Treason to play the entire game.
To play a preview of High Treason online, visit this page on a desktop or laptop computer.
In 1984, the Mexican government passed a law that prohibits the modification or misuse of national symbols: the flag, the coat of arms, and the anthem. (The law also indicates how and when the presidential sash is to be worn.) Musicians, artists, poets, and writers are regularly denounced and even fined for violating the law, at least when they express views that are critical of the government. Meanwhile, Mexicans are allowed to produce and prodded to buy all kinds of merchandise stamped with these symbols, from stuffed golden eagles to green, white, and red beer koozies. These are on especially conspicuous display on September 15, when Mexico’s Independence Day is celebrated and the president pronounces the ceremonial “cry of independence” at the capital’s flag-cluttered Zócalo.
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Juan Caloca created High Treason in response to the government’s efforts to ensure that the national symbols are only used to aggrandize the state. High Treason situates the player in a harrowing version of the National Palace, home to the offices of the president, the federal treasury, and the state archives. Navigating the palace, whose colonial facade dominates the Zócalo, the player is shuttled into a network of subterranean dungeons, which act as galleries. The palace appears as an ironic national pavilion, filled with images and objects that undermine (and in many instances deface or desecrate) Mexico’s most sacred symbols—or, at least, their manipulation by the government. These are visions of the country as it is or might be, not as the government would like for it to be seen.
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High Treason is published by Triple Canopy and programmed by Emilio Peláez, with HTML5 support from Prashast Thapan. Visit the magazine’s website to read more about High Treason in English or Spanish.
Status | Released |
Platforms | Windows, macOS, HTML5 |
Author | triplecanopy |